Whoop

In a sea of nearly identical fitness trackers, Whoop stands apart. Since it started in 2012, the company has understood that the hardware was secondary to software. For a pricey …

Users of Whoop’s fitness trackers have been reporting that their Whoop MG fitness trackers are turning unresponsive, in some cases within under an hour of setting them up. Now, the …

Whoop is in damage control mode. After debuting its Whoop 5.0 fitness tracker, users were angered to find it had reneged on a promise of free hardware upgrades. In a …