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Prime Day can be overwhelming, especially when trying to find more affordable items to fill your shopping cart with. We’re here to help. These are the best Prime Day deals under $100, from smartwatches to LifeStraws.
Interested in finding more great deals? Be sure to check out our full list of the Best Prime Day Deals and find highlights in our Prime Day liveblog.
Updated July 8: We’ve added deals on the Echo Spot, Kindle Kids, Tribit Stormbox 2 and Skullcandy Method 360 to this story.
WIRED Featured Deals
Table of Contents
Amazon Device Deals
Amazon
Echo Pop
The Amazon Echo Pop is like a sliced-in-half Echo Dot with slightly thinner sound, but its fun colors, lower price (especially now!), and handy Alexa make it a playful pick for dorms or small spaces.
Courtesy of Amazon
Photograph: Nena Farrell
Amazon
Echo Dot (5th Gen)
The Amazon Echo Dot (5th Gen) is a miniaturized Echo with the same design, better bass than past Dots, and surprisingly powerful sound—now at an even better price.
Photograph: Nena Farrell
Courtesy of Amazon
Amazon
Echo Spot (2024)
The Echo Spot is back with a new look and a tiny screen that makes for a perfect bedside clock and companion.
Courtesy of Amazon
Photograph: Adrienne So
Amazon
Kindle Kids
If your kids want a Kindle, this is the perfect chance to score one designed just for them and with six months free Kids+ content.
Tech Deals
Photograph: Backbone
Lamicall
Gooseneck Tablet Holder
This tablet holder works perfectly for e-readers, tablets, and even a Nintendo Switch. It’s ideal for bed or couch use, reducing wrist strain, and easily secures to any ledge or table.
Photograph: Ugreen
Ugreen
145W Power Bank
This 25,000 mAh power bank delivers 145W total (100W + 45W USB-C), features a charge display, includes a USB-C cable, and is flight-approved for carry-ons – making it one of the best high-capacity options.
Photograph: Belkin
Belkin
BoostCharge Pro 2-in-1
This MagSafe charger is ideal for iPhone and AirPods users, offering 15W fast charging, a stable base with a dedicated AirPods spot, and landscape positioning for StandBy mode. It has a built-in 5-foot cable and power adapter.
Photograph: Kat Merck
Bokilino
Cup Holder Phone Mount
Car phone mounts often fail, but the Bokilino keeps phones secure at the perfect angle in your cup holder. A small tradeoff for reliable performance, especially at this price.
Photograph: Simon Hill
Baseus
Mini Retractable USB-C Cable
Baseus’ retractable USB-C cable avoids tangles with preset lengths (1.1-3.3 ft) and auto-rewinds into its case. It charges at 100W, and comes in multiple colors.
Audio Deals
Photograph: Ryan Waniata
JLab Audio
Go Pop ANC
2025’s best bargain: These noise-canceling wireless buds (with app control, multi-point pairing, and great bass-blocking) cost less than takeout for two, even less on sale.
Courtesy of Pearlclip Pro
Soundpeats
PearlClip Pro
SoundPeats’ open earbuds deliver what pricier Bose/Sony models do—decent sound while keeping you aware of traffic. For open buds, just go cheap.
Photograph: Parker Hall
Photograph: Ryan Waniata
Photograph: Blue
Courtesy of Amazon
Loop
Quiet 2 Ear Plugs
These loop-designed earplugs offer comfort, decent sound, and easy on/off—essential hearing protection for concerts and events.
Photograph: Ryan Waniata
Photograph: Ryan Waniata
Tribit
StormBox 2
The Stormbox 2 (9/10, WIRED Recommends) sounds way too good for the money, with good detail and a balanced sound. It’s already worth the money, but especially now that it’s on sale.
Photograph: Skullcandy
Kitchen Deals
Photograph: AeroPress
AeroPress
Coffee Maker, Original
Even after 10 years, the original Aeropress still makes amazing coffee. It is simple, quick, and easy to clean. It’s not quite espresso, not quite drip: It’s just delicious.
Photograph: Oxo
Oxo
Conical Burr Grinder
The best budget grinder for Aeropress, drip, or French press, this delivers even grinds and solid extraction. While its 15 settings aren’t precise enough for espresso (consider the Baratza ESP instead), it’s a steal at the current discount.
Photograph: Brenda Stolyar
Dash
Express Digital Tasti-Crisp Air Fryer
The compact Dash Tasti-Crisp isn’t the most powerful air fryer, but its tiny size, reliability, and Prime Day price make it a no-brainer for crispy snacks.
Hamilton Beach
Electric Vegetable Chopper
“For quick, small jobs like dicing onions, this compact Hamilton Beach chopper—a WIRED staff favorite—is a Prime Day bargain.
Courtesy of Amazon
Lloyd Pans
Detroit Style Pizza Pan
Detroit-style pizza is everywhere now. For authentic crispy edges at home, Lloyd’s pans are the gold standard—just don’t hold back on the oil.
Emergen-C
Emergen-C
1000mg Vitamin C Powder
Ideal for sick days, travel, or early sore throats, this powder delivers 1,000mg vitamin C, B vitamins, and electrolytes. Its tolerable orange flavor is divisive, but at its current discount, it’s worth stocking up before flu season.
Courtesy of Amazon
Celsius
Assorted Flavors Official Variety Pack
Celsius’ variety pack is a caffeinated surprise—200mg per can (from guarana and green tea), mixing fizzy and non-carbonated flavors like Orange, Grape Rush, or Mango Passionfruit. Prefer certainty? Individual flavors like Peach Mango and Green Apple Cherry are also discounted.
Photograph: Louryn Strampe
Bloom Nutrition
Superfood Greens Powder
Our top greens powder out of 12 tested. Sweet, fruity flavors (like Strawberry Kiwi) are good, and it’s packed with vitamins, probiotics, and veggies.
Photograph: Kat Merck
Liquid I.V.
Hydration Multiplier
The best electrolyte powder. Has plenty of sodium, carbs, and sugar to replenish your sweat. There are over 20 flavors (watermelon’s a winner) to beat plain water for energy.
Courtesy of Amazon
Photograph: Nena Farrell
Photo: Nena Farrell
Isopure
Zero Carb
Isopure’s zero-carb protein powder blends smoothly into shakes, oatmeal, and baked goods, with 25g of protein per serving. Flavors range from banana cream to cookies & cream. WIRED reviewers swear by it.
Courtesy of Amazon
Vital Proteins
Collagen Peptides Powder
Vital Proteins’ unflavored collagen powder mixes seamlessly into drinks or food, delivering 20g of grass-fed collagen per scoop for easy joint and skin support.
Home Deals
Courtesy of Holikme
Holikme
30 Feet Dryer Vent Cleaner Kit
Clean your dryer vents—now. Lint buildup causes 15,000 fires yearly. This drill attachment reaches deep into ducts, making it a must-have for any homeowner.
Photograph: Simon Hill
Amazon
Ring Indoor Cam
Ring’s Indoor Cam (2nd Gen) offers 1080p video, color night vision, a privacy shutter, motion alerts, two-way audio, and a siren. This deal gets you two for one.
Photograph: Simon Hill
Photograph: Julia Forbes
Photograph: Julia Forbes
Babelio
Mini Sound Machine
Tiny but powerful, this 2-inch sound machine fills any space with soothing ambient noise—perfect for sleep or focus, and compact enough for travel.
Photograph: Julia Forbes
Snooz
Smart White Noise Sound Machine
The Snooz white noise machine uses a fan for natural sound, just twist its fabric cover to adjust volume. Ideal for city noise, it works best placed across the room.
Photograph: Nena Farrell
Coop Sleep Goods
Original Adjustable Cutout Pillow
After testing nearly 30 pillows, this cross-cut memory foam option stands out—especially for side sleepers. Its supportive, adjustable design (with included extra fill) makes it a top pick, even worthy of gifting.
Photograph: Simon Hill
TP-Link
Tapo T300 Water Leak Detector
These top-rated leak detectors use six probes (four below, two above) for fast water detection. They send instant phone alerts and sound a 90dB alarm (adjustable via app). Note: Requires a $23 Tapo hub.
Photograph: Kat Merck
Pura
Smart Diffuser
Pura’s Plus diffuser excels in large spaces—even rooms with 23-foot ceilings—thanks to its powerful, pet-safe scents from luxury brands like Nest and Capri Blue.
Photograph: Kat Merck
Wonder Creature
Cat Fountain
This cat fountain features a blue LED-lit interior, a clear water-level window, and a dishwasher-safe metal bowl. You can even adjust the flower spout for waterfall or bubble modes.
Photograph: Simon Hill
ChomChom
Roller Pet Hair Remover
Pet owners: This Prime Day-favorite roller removes hair from furniture and carpets with ease. It’s reusable, easy to clean, and lasts for years.
Beauty and Grooming
Philips
Norelco Multigroom 7000 Titanium Beard Trimmer
The Philips Multigroom 7000 is a top-tier beard trimmer. It has a durable titanium build, versatile guards, and offers a close shave.
Photograph: Amazon
Chi
Original Ceramic Flat Iron
Like a Honda Accord, this no-frills Chi straightener is reliable, timeless, and gets the job done—now just $50.
Photograph: Amazon
Cosrx
Advanced Snail Mucin 96 Percent Power Repairing Essence Serum
Cosrx’s Snail 96 Mucin Essence—with 96 percent snail secretion—hydrates and repairs skin, fragrance-free. A cult favorite, it is now nearly half off for Prime Day.
Photograph: Kat Merck
Courtesy of Chi
Chi
Lava Ministyler
If you must take a hair straightener on your travels, this is our favorite and it happens to be under $100 for Prime Day. It’s dual voltage so it’ll work internationally, has three settings, and can fit in most toiletry bags.
Courtesy of Amazon
Oral-B
iO Series 3 Rechargeable Electric Toothbrush
While the Oral-B Pro 1000 remains a top pick, the $60 iO Series 3 offers a quieter motor, gentler clean, and 14-day battery life, plus a sleeker design. Note: iO heads aren’t cross-compatible.
Philips
Sonicare ExpertClean 7500
This Philips Sonicare ExpertClean 7500 has been discontinued but is still a steal at half price. With 4 modes, 3 intensities, and a pressure sensor, it’s a hygienist-level brush. Get it before it’s gone.
Photograph: Kat Merck
Kristin Ess
Style Assist Blow-Dry Mist
Most heat protectants fail to speed drying, but Kristin Ess’s spray actually works at reducing both time and frizz at a fraction of the cost.
Courtesy of Amazon
Laneige
Lip Sleeping Mask
This cult-favorite lip mask (with murumuru, shea, and coconut butters) feels luxuriously buttery, though its sweet scents (like Gummy Bear) may irritate sensitive lips. Still, it’s free of parabens, phthalates, and sulfates.
Outdoor and Active Deals
Photograph: Fitbit
Fitbit Sense 2
The Fitbit Sense 2 remains the brand’s top health tracker. With ECG and stress monitoring, this is a solid Apple Watch alternative for a fraction of the price.
Photograph: Amazon
LifeStraw
Personal Water Filter
Outdoor water can be sketchy. LifeStraw purifies 1,000 gallons, improves taste, and is 50% off. Buy two.
Photograph: Amazon
SLK
Evo Power XL 2.0
Great for upgrading from beginner pickleball paddles, the SLK Evo Power XL 2.0 features a fiberglass face, balanced weight, and comfy grip—now half off for Prime Day.
Photograph: Martin Cizmar
Olight
Arkfeld Pro Flashlight
The Arkfield Pro (1300 lumens) tops our flashlight guide with three light sources (standard, UV, laser), intuitive controls, and magnetic charging, all in a compact design.
Igloo
Playmate Personal Cooler
Indestructible and iconic, the Igloo Playmate lasts decades—perfect for drinks and snack anywhere. Today’s price makes it life-changingly affordable.
Photograph: Kat Merck
OnlyFly
Bird Feeder Pole Stand
To deter squirrels, use this pole, which is spiked for tough soil. To position, try to get your feeders 5 feet high, 7 feet from structures, and 9 feet below overhangs.
Photograph: Kat Merck
Jisulife
Handheld Mini Fan
Handheld fans are everywhere for good reason. This Jisulife model folds pocket-small, doubles as a flashlight/power bank, and is perfect for hikes, travel, or kids.
Photograph: Amazon
Nalgene
Sustain Tritan BPA-Free Water Bottle
efore stainless steel and Hydro Flasks, there was the Nalgene. This updated version keeps the classic silhouette but swaps old Lexan for modern, BPA-free Tritan plastic.
Photograph: Kristin Canning
Ranger Ready Repellents
Picaridin Insect Repellent Spray
Picaridin is just as effective as DEET but odorless and plastic-safe, and it comes in scented options like Night Sky in this Ranger Ready spray.
Comfort Colors
Heavyweight T-Shirt 1717
This heavyweight 6.1-oz cotton shirt features triple-stitched shoulders, double-stitched hems, and pigment-dyed vintage styling. Various WIRED staffers are obsessed with them.
Photograph: True Classic
True Classic White Crew Neck T-Shirt
True Classic tops our best men’s T-shirt guide—tailored for dad bods with a snug (but popular) cut. This deal is ideal for stocking up.
Photograph: Adrienne So
Amazfit
Active 2
Our top budget fitness tracker is even cheaper thanks to Prime Day. The Amazfit Active 2 packs a ton of functionality for under $100 and still managers to offer a stainless steel case with 5 ATM water resistance.
Travel Deals
Photograph: Amazon
Noco
Boost Plus GB40 Jump Starter
Never wait for a jump again. This $100 NOCO starter has saved stranded drivers in the WIRED family. Keep one in your trunk and skip the roadside hassle.
Photograph: Trtl
Trtl
Neck Pillow
Odd-looking but brilliant, this scarf-pillow hybrid offers warm fleece and sturdy head support—no tipping or neck aches. This is the secret to middle-seat sleep.
Courtesy of Bagsmart
Photograph: Kat Merck
Photograph: Kat Merck
Bagsmart
Compression Packing Cubes (6 Set)
Top-rated in packing cube tests, these offer sturdy compression, handy handles, and label slots all at a great price. Available in multiple colors.
Photograph: Kat Merck
AmazonBasics
Small Packing Cubes for Travel, 4-Piece-Set
Not quite as compressive as our top pick, these Amazon Basics cubes offer sturdy mesh windows and durable fabric—a budget-friendly intro to packing cubes.
Photograph: Kat Merck
Kusshi
Hair Tools Bag
Kusshi’s heat-resistant case (up to 380°F) is perfect for hot tools like the Shark FlexFusion, and this is its first sale ever. Note that you need to let it air out before use.
Photograph: Simon Hill
Ceptics
World Travel Adapter Kit 2
Why bring multiple chargers and travel adapters when you can just bring one that can charge them all? This Ceptics travel adapter includes multiple plug attachments that lock into place and covers most countries. Just bring the right attachment, and you’re set!
Toy and Game Deals
Amazon
Ubisoft
Star Wars Outlaws
Star Wars Outlaws is a blast despite some flaws. Speed across planets, dive into lore, and get hooked. At this price, it’s a must for fans.
Lucky Duck Games
Chronicles of Crime
Chronicles of Crime is a must for mystery fans. Scan cards, solve cases, and hunt clues with your phone. Perfect for solo or duo play.
Photograph: Amazon
Valtech
Magna-Tiles
Magna-Tiles—beloved STEM toys—let kids build 2D/3D creations with magnetic shapes. The classic set starts the fun, but themed expansions are tempting.
Photograph: Simon Hill
Ravensburger
Labyrinth
Labyrinth is a top family game that has kids collect treasures by shifting maze tiles each turn. Simple to learn and cleverly competitive, it’s worth buying on discount.
Courtesy of Leder Games
Root
Root stands out with its asymmetric gameplay. Each faction plays uniquely in this deceptively deep yet accessible woodland strategy game.
Photograph: Simon Hill
Klaus Teuber
Catan
An all-time clasic, Catan is an addictive strategy game where you and your friends gather and trade resources to build and settle a randomly generated board of hexagonal tiles.
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