Apple is getting into Lofi Girl’s turf. The company has teamed up with Universal Music Group (UMG) to make the Sound Therapy collection of tracks for Apple Music that are “designed to help listeners attain clearer focus, deeper relaxation, and better sleep,” according to a press release.
There are three categories of Sound Therapy tracks available: Focus, Relax, and Sleep. They feature “extended, instrumental, and reimagined” versions of songs from artists like Imagine Dragons, Katy Perry, Kacey Musgraves, and more.
Here’s how Apple and UMG say the Sound Therapy songs might help you out:
Songs have been enhanced with auditory beats or colored noise to help encourage specific brain responses. Gamma waves and white noise — a whoosh-like combination of every sound frequency — may help with focusing; theta waves could aid in relaxation; and delta waves and pink noise — a deeper, gentler variation akin to rain or wind — might assist in achieving better sleep. A dreamy version of Katy Perry’s “Double Rainbow,” for example, could help listeners drift off to sleep, while an Imagine Dragons track might help them tackle a to-do list.
I’m a little skeptical about all of that, but that might just be a me thing; I’m not great at working with music (despite how much I like lofi beats) and I can’t fall asleep to music, either. But if you do like music for working or to help you sleep, these new playlists could be useful.
