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Last Updated 7/9/2025 at 9:07 a.m. ET: Prime Day is officially underway, and Amazon appears to be going all out. From July 8 through July 11, the retailer is slashing prices on everything you’ve been eyeing—from breezy summer menswear to Apple gear to fancy vacuums you didn’t know you needed.
We’re keeping tabs on all the best Prime Day deals as they roll in, so check back often. Your faithful GQ editors are running on caffeine and trail mix to make sure you don’t miss a single deal worth your time (or your money). If you’re here just trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move.
Featured in this articleThe Iconic Undies
Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)
See the dealThe Pinching-Pennies Loafer
Cole Haan Pinch Penny Loafer
See the deal
The Best Prime Day Deals to Shop Now
- The Original Blue Jean: Levi’s 501 Original Fit Jeans, $80 $42 (48% off)
- The Iconic Undies: Calvin Klein 3-Pack Cotton Stretch Boxer Briefs, $46 $32 (30% off)
- The Cupertino Special: Apple AirPods Pro 2, $250 $160 (36% off)
- The OG Polo: Lacoste Original Cotton Pique Polo, $110 $72 (35% off)
- The Rolls Royce of Shavers: Braun Series 9 Pro Shaver, $380 $340 (11% off)
- The Wallet-Friendly Spinner: Samsonite Freeform Hardside Carry-On, $200 $130 (35% off)
- The Torpedo Kicks: Puma Easy Rider Sneakers, $90 $57 (36% off)
- The My Little Helper: Eufy Robot Vacuum Omni C20 Robot Vacuum, $700 $429 (39% off)
- The Personal Fitness Tracker: Fitbit Charge 6 Fitness Tracker, $160 $109 (31% off)
- The Travel-Friendly Groomer: Philips Norelco OneBlade 360, $50 $35 (30% off)
- The Classic Fragrance: Armani Beauty Acqua di Giò, $120 $86 (28% off)
Shop by Category
Prime Day Style Deals
Lacoste
Short Sleeved Ribbed Collar Shirt
If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.
Levi’s
501 Original Fit Jeans
You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean.
Calvin Klein
Cotton Stretch Boxer Briefs (3-Pack)
Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than (before) Prime Day.
Hanes
BeefyT T-shirt (2-Pack)
Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.
Wrangler
13MWZ Cowboy Cut Original Fit Jeans
The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.
Polo Ralph Lauren
Classic Fit Woven Cotton Boxers (3-Pack)
For guys who prefer boxers over briefs, Polo Ralph Lauren’s woven boxers are still the gold standard when it comes to price, comfort, and breathability.
Madewell
Workwear Overshirt
Thanks to Prime Day, you can now underpay for this overshirt. Pair it with some cutoff shorts and leather sandals and you’ve got the ideal summer fit.
Levi’s
Harrington Jacket
The Harrington Jacket from Levi’s is about as classic as it gets—short, sharp, and built to layer. Toss it over a tee or oxford and you’ve got a fit that never misses.
Hanes
Cotton Tank Undershirts (6-Pack)
These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.
Comfort Colors
1717 Heavyweight Tee
The Comfort Colors tee is a heavyweight champ—thick, soft, and garment-dyed for that perfectly faded look. It’s the kind of shirt that gets better with every wash and feels like an ol’ favorite out the gate.
Champion
Reverse Weave Hoodie
From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.
Champion
Powerblend Open-Bottom Sweatpants
Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”
Levi’s
569 Loose Straight Denim Shorts
Tis the summer of baggy denim shorts and there are few out there offering as much as Levi’s does. This 569 cut is very roomy and comes in a gang of great washes.
Gildan
Ultra Cotton T-Shirt (2-Pack)
Gildan’s no-nonsense, price-conscious, high-quality basics are the among the best value anywhere. The lowkey label’s Ultra Cotton tees have been the medium for endless streetwear logos, but they’re so good that they really stand on their own.
Adidas
Essentials Warm-Up 3-Stripes Track Top
Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.
Adidas
3-Stripes Tricot Opem Hem Track Pants
Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.
Gap
Everyday Soft Stripe Crewneck T-Shirt Tee
Did you know that Gap is on Amazon? Did you know that its ultra plush striped tees are on sale? You’re welcome.
Gap
Original Straight Fit Denim Jeans
Gap got its fashion footing with denim and, 60 years later, they still do a damn good job at making a pair of dungarees.
Prime Day Accessory Deals
Lands’ End
Open Top Canvas Tote Bag
The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.
Carhartt
East West Tote Bag
If you thought Carhartt’s work pants were durable, wait til you see what they can do with a tote bag.
Ray-Ban
Caravan Square Sunglasses
The Ray-Ban Caravan is a slept-on classic—clean, squared-off, and a little more low-key than the Wayfarer or Aviator. If you want timeless frames that not everyone’s already wearing, start here.
Oakley
M2 Frame Sunglasses
No longer are Oakley’s sports-designed shades just for pro-level athletes. Pop these on your face and you’ll feel fast and fly AF.
The North Face
Borealis Laptop Backpack
The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.
Troubadour
Apex Compact Backpack
The Apex Compact Backpack trims the fat without cutting corners. Its slim silhouette keeps a low profile, but still fits your laptop, chargers, and daily carry with ease. Water-resistant, well-padded, and handsome enough to make your other bags jealous.
Le Specs
Pilferer Sunglasses
Pilfered straight from ’70s military sunnies, Le Specs’ yellow tinted shades are ready for anything that doesn’t require conscription.
Ray Ban
Wayfarer
It doesn’t get any better than the OG Wayfarer from Ray Ban. These iconic shades come in a wide range of colors and pair well with everything from your summer grubbies to dressed-up date nights.
Prime Day Shoe Deals
Puma
Easy Rider Sneakers
With a seriously cool throwback look and an icy cool colorway, Puma’s Easy Riders are the hidden gem of the sneaker world and you won’t have to worry about other people jacking your style.
Converse
Chuck Taylor All Star High Top Sneakers
The Chuck Taylor All Star High Tops are as classic as classic gets. Canvas uppers, rubber toe caps, and endless outfit potential—they’ve been cool for over a century, and aren’t stopping now.
Merrell
Moab 3 Mid Waterproof Hiking Boot
A Prime Day MVP, the Moab 3 boot is an all-terrain beast with a reputation for comfort and grip. Lace up and go.
Chaco
Z/1 Classic Sandal
The cool crunchy sandals you’ve seen on your avid hiking friends and in extremely stylish Japanese fashion circles.
Keen
Uneek II Slide Sandal
Delightfully different and freaky cool, Keen’s hiking-enabled webbed slides offer tons of support, traction, and style on and off the trails.
Havaianas
Flip Flops
Buying into fashion’s flip-flop propaganda? There’s a pair for every persuasion—including these classic rubber Havaianas. Lightweight, durable, and priced to sell, they’re an option that always makes sense.
Sebago
Classic Dan Loafers
Like dessert, there’s always space for a pair of loafers. And whether you’re a style maven or a regular Joe, these simple penny loafers are the ones you should have.
Cole Haan
Pinch Penny Loafer
It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.
Keen
Uneek
Summer is in full swing, and you need some sandals. The Keen Uneek is a great place to start — you don’t have to let your toes fully out, but your dogs can still breathe when temperatures rise.
Eastland
Falmouth Four Eye Camp Moc Oxford
If the boat shoe craze has you intrigued but you can’t fully dive in, try out these moccasin lace-ups instead.
Florsheim
Midfield Plain Toe Oxford Dress Shoe
The Florsheim Midfield Plain Toe Oxford is clean, classic, and surprisingly comfortable. Florsheim’s a solid mid-tier brand with over a century of know-how—and this pair punches well above its price tag.
Deer Stags
Bamboo2 Sandal
Go ahead and get your grandpa swag on. These huarache-style sandals are best served with billowy pants and a flowy linen shirt.
Dr. Martens
1461 Soft Toe Oxford Work Shoe
The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.
Dr. Martens
Adrian Loafer
The Adrian combines all the edge of a combat boot with the polish of a dress loafer. Easy to wear, hard to beat.
Prime Day Watch Deals
Timex
Expedition Scout 40mm Watch
Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.
Seiko
Essentials Watch
The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.
Timex
Waterbury Classic Chrono Watch
The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.
Tissot
PRX Digital Watch
As anyone who has spent time on r/watches in the last few years knows, the Tissot PRX is a watch with more than its share of fans. Given the near-universal appeal of the PRX’s peak-1970s style, it’s not much of a surprise that it looks just as sharp with a digital display as it does with an analog dial.
Timex
Weekender Analog Dial Watch
Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit.
Seiko
SRPD51 Automatic Watch
Make no mistake about it—once you finally get around to going on that snorkeling trip in the Caribbean, this is the humble, everyday watch you should pack.
Casio
MW240-1BV Easy to Read Analog Display Quartz Watch
Inspired by vintage army watches, Casio’s rugged ticker features a lightweight yet durable webbed strap, vintage black dial, 24-hour display, and subtle glow-in-the-dark hands.
Citizen
Garrison Super Titanium Watch
It’s hard to argue with the no-nonsense looks and ethereal lightness of this titanium watch from Citizen, to say nothing of the deeply discounted price.
Prime Day Grooming Deals
Polo Ralph Lauren
Polo Green Eau De Toilette
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Crest
3D Whitestrips
Whiter teeth are just a click away for Prime members. Not only have these strips earned our stamp of approval, but they have more than 85K reviews with a 4.6-star average rating.
Braun
Series 5 Electric Shaver
This 100% waterproof electric razor just got a lot more attractive thanks to a members only discount for Prime. This groomer also comes with attachments for tidying up body hair and beards.
Philips Norelco
OneBlade 360
We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.
Calvin Klein
CK One Eau de Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.
Salt & Stone
Body Wash
Salt & Stone has whipped up an amazing Santal & Vetiver scent that will keep you smelling great all day without overpowering the DS & Durga cologne you dropped a fortune on.
Gillette
i5 Body Hair Trimmer
Gillette’s razors are the best a man can get, so we think it’s safe to trust the brand with your most sensitive areas, too. This trimmer is designed to prevent nicks and irritation, and can be used wet or dry.
Philips Sonicare
4100 Rechargeable Electric Toothbrush
The Philips Sonicare 4100 is one of the better toothbrushes we’ve tested—simple, effective, and surprisingly powerful. It skips the extra modes and smart features of pricier models, but cleans just as well for way less. A no-brainer upgrade.
Bevel
Beard Trimmer
Bevel’s sculptural beard trimmer is a work of art—and a tad overpriced. That’s what makes this discount so exciting. Create sharper lines and tame the wildest hair.
Olaplex
Wash and Shine Hair Kit
The Olaplex Wash and Shine Kit includes the cult-favorite No. 4 shampoo, No. 5 conditioner, and No. 7 bonding oil. It strengthens, smooths, and adds shine—an easy, no-fuss upgrade for guys with dry or tired-looking hair.
Waterpik
Cordless Advanced Water Flosser
The Waterpik Cordless Advanced is a goddamn miracle. Powerful, portable, and oddly satisfying, it blasts gunk from between your teeth so well you’ll never want to touch dental floss again.
Kiehl’s
Creme de Corps Body Lotion
Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.
Prime Day Apple Deals
Apple
AirPods Pro (2nd Gen, USB-C)
Get the latest generation of the iconic Apple buds for their lowest price ever. Now with USB-C charging and improved noise cancellation, these pods are a must-have for iPhone diehards.
Apple
AirPods 4 with Active Noise Cancellation
The AirPods 4 are the latest update to Apple’s iconic buds, now with active noise cancellation, upgraded sound, and a more comfortable fit. A great middle ground between the base model and the Pros.
Apple
Macbook Air (13-inch, 2025)
This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.
Apple
iPad (11-inch, A16, 2025)
The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.
Apple
EarPods USB-C
Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.
Apple
AirPods Max
The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.
Apple
Watch Series 10
An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.
Apple
Watch Ultra 2
Built for athletes who treat trail maps like suggestions, the Apple Watch Ultra 2 packs 72-hour battery life, enhanced safety features, and pinpoint GPS. Whether you’re deep in the backcountry or just logging miles before sunrise, it’s built to go the distance.
Apple
iPad Mini (A17 Pro)
The iPad with Apple’s A17 Pro chip is seriously capable, with a sharp 11-inch Liquid Retina display, speedy performance, and all-day battery life. It won’t replace your laptop, but it’s perfect for couch-time streaming and casual multitasking.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Apple
Mac mini
Not everyone needs a mobile workstation, and for those people Apple made the Mac mini. Connect it to your favorite monitor and you’ve got a capable desktop computer that won’t take up a ton of space.
Apple
iMac
The iMac is still a thing of beauty, even if most of us are still working on our laptops. This all-in-one computer has everything you need to set up your dream WFH workstation.
Prime Day Tech Deals
Amazon
Eero 6+ Mesh Wifi System
Losing signal every time you walk ten feet from your modem? This little guy fixes that. It’s cute, it’s fast, and it’ll finally let you stream in every room in your house without rage-quitting.
Bose
QuietComfort Bluetooth Headphones
Quite possibly the headphones with the best noise-cancelling abilities we’ve tried, these Bose QuietComforts make it easy to tune out the world so you can focus on whatever you’re listening to.
Amazon
Echo Show 8
The Echo Show 8 is like a smart speaker with a screen upgrade. Alexa handles the usual—timers, music, weather—but now you can check your calendar, follow recipes, or hop on video calls, all in one sleek, hands-free display.
Insignia
Fire TV 32″ F20 Series
A TV under a hundred bucks? In this economy? This isn’t anything to write home about, but it has everything you need to stream your favorite episodes of The Bear over and over again.
Amazon
Echo Dot
The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.
Roku
Ultra 2024 Streaming Stick
If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).
Amazon
Kindle Paperwhite (16B)
The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.
Ultimate Ears
Wonderboom 4
The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.
Amazon
Fire TV Stick 4K
Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.
Marshall
Middleton Portable Bluetooth Speaker
The Marshall Middleton is hefty for a portable speaker—but that weight buys you booming, well-balanced sound and the brand’s signature stage-ready looks. If you want your speaker to double as decor, this one delivers.
Amazon
Fire TV 50″ 4-Series 4K Smart TV
Big ol’ 4K screen, barely over two bills. Is it the best TV ever made? No. Will it make your living room feel 10x more legit without blowing your rent money? Absolutely.
Sony
WH-1000XM4 Wireless Noise-Canceling Headphones
The Sony XM4 headphones still hold up against the newer XM5s, offering top-tier noise cancellation, rich sound, and 30-hour battery life—for less. If you want flagship performance without the flagship price, start here.
Beats
Solo 4 Wireless Headphones
Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.
GoPro
Hero12
The GoPro Hero 12 packs crisp 5.3K video, improved battery life, and silky stabilization into a rugged, waterproof body. Perfect for documenting wild adventures—or just making your fit checks look cinematic.
Gaiatop
Portable Hand Held Fan
Sometimes old tech is the best tech. The Gaiatop handheld fan is simple, rechargeable, and surprisingly powerful—a total godsend during heat waves, stuffy commutes, or long days under the sun.
Meta
Quest 3S
The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.
Anker
USB C 40W 2-Port Charger
Anker’s 40W dual-port charger is like having a tiny power station in your pocket. It’ll juice up two devices at once without breaking a sweat—and without the brick-sized bulk. Finally, a charger that multitasks as well as you pretend to.
Samsung
The Frame 75″
If we’re talking TVs, we’d be remiss to not mention Samsung. The 75″ Frame Pro will change your house the second it’s installed, giving you both a mega screen for watching TV and a canvas to display your favorite art; the best of both worlds
Jackery
Portable Power Station Explorer 300
Jackery makes some of the best portable power solutions out there, and the Explorer 300 is a fan favorite. It’s compact, quiet, and powerful enough to charge phones, laptops, and small appliances. Great for camping, emergencies, or both—and heavily discounted for Prime Day.
Sony
Bravia 8 II 65 Inch TV
Super high contrast and powerful TV processing come together to bring a cinematic experience to even the smallest, most unimpressive rooms.
Beats
Studio Pro
Distractions don’t stand a chance against these noise-cancelling headphones from Beats, which use Apple’s technology for seamless integration with your Apple products
Dyson
Supersonic Origin Hair Dryer
The Rolls Royce of hair dryers gives you salon-quality results without having to tip a rude stylist.
Ring
Spotlight Cam Plus
Keep your eyes on the front door, even when you’re a million miles away.
Dreo
Smart Humidifier HM311S 4L
The ultimate budget-friendly humidifier for apartment dwellers wh
Amazon
Fire HD 10.1″ Tablet
If you’re looking for a simple and easy-to-use tablet, this stripped-down Fire tablet from Amazon is the perfect option. It has enough RAM for Netflix, games, or browsing, and has a front-facing camera for Zoom calls.
Coway
Airmega 100 True HEPA Air Purifier
This mini air purifier nabbed a GQ Home Award recently, and its HEPA filter will stop nasty VOCs and particulates before they get into your lungs. For larger spaces, try the smart Coway Airmega 250, also on sale.
Prime Day Luggage Deals
SwissGear
7366 Hardside Expandable Luggage
Perfect for a quick trip, this 19″ Carry-On from SwissGear is compact, durable, and has a few tricks up its sleeve, like the external foldable cup holder and expandable design.
Topo Designs
Global Roller
Topo Designs is the perfect brand for the modern adventurer. This roller bag has heavy-duty wheels that roll across various surfaces with ease, a bunch of pockets for organization, and 44 liters of capacity — enough for 3-4 days’ worth of gear.
Away
The Carry-On
The Away Carry-On is everywhere for a reason. It’s light, tough, and glides effortlessly through airports. Classic details like a compression system and optional battery make it a frequent-flyer favorite.
Samsonite
Freeform 21-Inch Hardside Carry-On
With a 10-year warranty and plenty of space to stretch you across a weeks-long trip, this Samsonite carry-on will let you save money on a checked bag so you can spend more on souvenirs.
Troubadour
Apex 3.0 Backpack
The Apex 3.0 is what happens when a backpack grows up. Sleek, structured, and loaded with smart compartments, it fits a laptop, gym gear, and travel essentials without looking bulky. Waterproof fabric, leather trim, and enough polish to pass in any boardroom—or boarding gate.
Herschel
Novel Duffle Bag
The Herschel Novel Duffel is simple, good-looking, and sized just right for a quick getaway. It’s got plenty of room for a long weekend’s worth of clothes, plus a separate shoe compartment to keep things tidy. Clean lines, classic design, and built to hold up trip after trip.
Travel Pro
Platinum Elite Hardside Expandable Carry-on
When this bag comes up against other carry-ons in the overhead, it puts its elbows out. Go ahead and scroll past the budget spinners on the ‘Zon and invest in a bag that will actually last.
Herschel Supply Co.
Heritage Hardshell Luggage
While Herschel is more known for its backpacks, its entry into the luggage game makes it quite the competitor even against some of the more heralded suitcase brands.
Krute
28-Inch Luggage
Summer travel just got a whole lot easier with this aluminum hardside joint.
Delsey
Helium Aero Hardside Expandable Luggage
One of the sleekest hardsiders on the ‘Zon, this piece has enough room for all your gear, plus an expandable zipper for making some extra room for souvenirs.
Cabeau
TNE S3 Travel Pillow
Cabeau’s TNE S3 isn’t your average floppy neck pillow. It’s firm where it counts, soft where it should be, and straps to your seat so it doesn’t slowly betray you mid-nap. Basically: no more bobblehead syndrome at 30,000 feet.
Epicka
Universal Travel Adapter
This Universal Travel Adapter works in over 150 countries and charges up to five devices at once. With 3 USB-C ports and built-in surge protection, it’s a must-pack for international jet-setters.
Prime Day Home & Kitchen Deals
Technivorm
Moccamaster
When done right, few things in this world are better than a cup of drip coffee. The Moccamaster is a simple, one-button coffee maker that has been precisely dialed to make the best drip of your life.
Dyson
V8 Plus Cordless Vacuum
The Dyson V8 Plus delivers serious suction without the cord—or the usual Dyson price tag. It’s lightweight, wall-mountable, and makes quick work of carpets, couches, and hardwood. A legit upgrade if you’re still wrangling a bulky upright or sad handheld.
Breville
Barista Express
If you can’t start the day without a latte, the Breville Barista Express is going to be your new best friend. Equipped with a grinder and a milk steamer, this all-in-one espresso machine eliminates the need for all the random coffee gadgets you’ve accumulated over the years.
Govee
RGBIC Floor Lamp
Deck out your home office with a color-changing lamp. Set it to reflect your mood and get to work.
Vitamix
E310 Explorian Blender
The Vitamix E310 Explorian is a smaller, more affordable version of the brand’s high-powered blenders. It skips the touchscreen and presets, but still pulverizes smoothies, soups, and sauces like a pro. A compact classic.
Ninja
Foodi 6-in-1 DualZone Air Fryer
Make dinnertime prep a little easier by air frying two dishes at once.
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Hoover
PowerDash Pet Compact Carpet Cleaner Machine
Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.
Dyson
V15 Detect Plus Cordless Vacuum
The best thing Dyson might have ever done was to put a laser in its vacuum’s cleaning head so you can see naked-to-the-eye dust particles on the floor and eliminate them like you’re in an IRL video game.
Philips
Hue Smart Light Starter Kit
Add a little pop of color to your HomeKit system by integrating the Philips Hue lights into it, which will light up your life in whatever shade you desire.
Prime Day Fitness & Wellness Deals
Hydrow
Wave Rowing Machine
With an HD touchscreen and high-quality speaker system, this advanced rower is all you need to get a good sweat in—and a big back.
Peloton
Peloton Tread
From the makers of the famous (and ubiquitous) stationary bike, this treadmill has a similar run-along screen with interactive sessions for running, walking, and hiking, along with a variable incline.
Therabody
Theragun Sense Percussion Massage Gun
Achey muscles don’t stand a chance with this percussion therapy device that those who train hard keep at the ready whenever a workout goes a little too far. Snag yours for a modest discount during Prime Day.
Oura
Ring 4
This is not a drill: The Oura Ring 4 is on sale. It adds better sensors, blood oxygen tracking, and a more responsive fit over the Gen 3—so you can track your sleep and health stats in style, for less.
TRX
All-In-One Suspension Trainer
This classic home gym staple is great for beginners and advanced lifters alike. Yes, even if you’re already jacked: Do some chest or rear delt flys with this—trust me, you’ll feel it.
Velomix
2 Pack- 28 oz Protein Shaker Bottles
If you’re not wielding one of these shaker bottles full of ambiguous liquid on your way in and out of the gym, did you even get a sweat in?
Whoop
Whoop 5.0
Whoop is a fitness tracker that utilizes 24/7 monitoring to track your sleep, heart rate, heart rate variability, and other essential metrics. Then, it distills the data into digestible bits of information that you can use to take your health into your own hands.
Garmin
Edge 1040 Cycling Computer
If you like to take your bike out for all-day adventures (or just need some help navigating the city), the Edge 1040 is the ideal option. It has comprehensive maps, can give turn-by-turn navigation, and will measure a ton of cycling metrics like distance, speed, power, elevation, and more.
Fitbit
Charge 6 Fitness Tracker
The Fitbit Charge 6 offers more features than the Inspire, without the full smartwatch bulk of the Sense. It’s perfect for anyone who wants GPS, heart rate tracking, and YouTube Music controls in a slim, gym-friendly package.
Shokz
Open Fit
Keep your wits about you on the run with Shokz Open Fit, which let you listen to your favorite music, books, or podcasts while still keeping your ears open to your surroundings.
Withings
Body Comp Smart Scale
This GQ Fitness Award winner is as close to getting a personal trainer without having some sweaty dude yelling at you.
Fitbit
Inspire 3
The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.
Garmin
Forerunner GPS Running Smartwatch
If running a marathon is on your bucket list (or your been-there, do-it-again list), then this smartwatch will be your new running partner.
Adidas
Unisex Defender 4.0 Gym Duffel Bag
A good bag is crucial for lugging all your gear to and from the track, the gym, the pool, the field, or wherever you’re planning on getting a sweat in.
NordicTrack
T Series 6.55
We tested the NordicTrack T Series 6.5S and loved it for its sturdy build, smooth motor, and easy fold-up frame. It’s a step up from the T 5, with more incline options and better cushioning—great for walkers and light runners looking to level up.
Beats
Powerbeats Pro 2
The Powerbeats Pro 2 are built to move—secure-fit hooks, sweat resistance, and booming sound that keeps up with your pace. They won’t budge mid-burpee and last up to 9 hours on a single charge.
Oakley
Radar EV Path Rectangular Sunglasses
If you’re serious about performance—or just like looking like it—Oakley’s Radar EVs offer top-tier optics and an unmistakable silhouette.
Under Armour
Men’s Tech 2.0 Short-Sleeve T-Shirt
This is a great option for pretty much all your fitness needs.
Amazon Basics
Jump Rope
You don’t need any fancy equipment to get a serious sweat in with this affordable jump rope.
Wikday
Resistance Bands
Whether you’re trying to get yoked for beach season or just putting the finishing touches on your home gym, resistance bands are a great addition to your fitness arsenal.
Animal
Creatine Tablets
Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.
Gorilla Mind
Pre Workout
This is the favorite pre for a grip of GQ editors. Prepare for unreal workouts and engorged biceps.
Podium Nutrition
Creatine Monohydrate
The best time to start taking creatine was when you started your fitness journey. The second-best time is now!
Ghost
Whey Protein Powder
This is the whey, brother.
Prime Day 2025 FAQ
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.
What are the best things to buy on Prime Day?
After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.
Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.
On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.
Here are a few of the best deals we spotted during last year’s Prime Day to give you a sense of what to expect—and what to potentially jump on:
How long do the deals last?
In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.
Do other retailers participate in Prime Day?
Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Day—to shop if you’re not a Prime member. We’ll be covering those sales, too, so stay tuned.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
